Why Should I Join Chas Everitt?
Our brand can be quantified as our products and services all wrapped up and delivered in our values, however just like you can get chicken at Kentucky or the Mount Nelson, we recognise that people all have differing ideas about how they like their chicken!
Whilst both 'offices' serve great chicken, the expectations from their clients will be very different. In the same way Chas Everitt markets and promises a package of benefits (both service and marketing products) to our clients we need agents who will deliver these a particular way. This 'way' was well described by one of our top agents as a 'service driven experience'. We deliver our products and service to mirror our highest ethical standards and integrity.
Integration with the corporate culture of Chas Everitt is thus a very important issue. We are not looking for everyone who wants to become an estate agent to join our team. Our selection process is aimed at ensuring that both you and the company will develop a partnership that will be productive and based on shared values.
If this appeals to the type of person you believe yourself to be let me tell you more about the three best reasons to join Chas Everitt;
Marketing & Sales Support
- Reasons to Choose Chas Everitt
- Digital Luxury Portfolio Magazine
- Solutions Marketing Programme
- The Chas Everitt Sales Blueprint for Property Sellers
- Group Marketing and Events Calendar - Annual Programme of marketing support for our agents
- Comprehensive and ongoing Agent support at Management and Administrative Levels.
- Online Marketing Campaigns
Rewards & Recognition
- Master Agent Programme
- Annual International Top Performers Convention
- Quarterly Regional Awards Programmes
- Annual National Awards Gala Evening
- Circle of Champions Award
- Reward and recognition for both Sales and Rental agents
- Rental administration and Sales Administration awards
- International LeadingRE and Luxury Portfolio conference and Awards
Specialised Luxury Agent Training
- AXIS Training (5 Day Agent Training)
- Chas Everitt Intern Programme
- Sectional Title Training
- Advanced / Master Agent Training
- Distressed Property Training
- Rental Training
- Management Training Courses
- HR and Sales management training
- Market Value Report (CMA) Training
- Website Marketing
- Online training and Webinars
- EverRent (c) systems training
The Real Estate, Residential Sales Industry
Helping people buy and sell homes is one of the most important and basic services a real estate agent performs. Agents are experts in the process of buying and selling property, financing, etc. The real estate agent’s expertise facilitates the transaction, saving clients time, trouble and money. Real estate professionals need to have a thorough knowledge of such areas as real estate law, local economics, fair housing laws, types of financing, mortgages and government programs.
Having rebranded our Sales Division to the Chas Everitt International Property Group Branch we have seen the benefit of coming alongside this successful brand.
Chas Everitt have focused heavily on developing and maintaining a strong, professional and trustworthy image to build client loyalty, with strong principles, ethics, and professionalism, which we at Lighthouse uphold ourselves, and the relationship has brought a huge referral base to the group, as well as excellent marketing opportunities.
Chas Everitt also boasts an impressive footprint of over 100 offices and more than 900 sales agents nationally. This ensure that we are able to expose properties from COAST-to-COAST throughout South Africa.
They have invested heavily in multi-media advertising to ensure that estate agents remain top of mind.
This is supplemented with a broad spectrum of leading property portals (IOL, Property 24, Private Property, etc) to which our property listing feed to ensure we cast the widest possible net to attract buyers for our agents and sellers right down to a suburb level.
Training has been the cornerstone of the Chas Everitt way for years. For new agents we offer in house training on operating systems and other aligned technology systems, Administrative training as well website marketing, search engine optimisation and Distressed Sales Progammes.
Our Document Manager Online system gives agents direct access to the groups accumulated systems, manuals, training material, documentation and other materials 24/7.
Our Estate Agents are our lifeblood – a motto we live. Regional quarterly awards programmes are offered to reward agents, the Chairman’s Lunches for Top associates and our unique and much envied Chas Everitt International Convention, which has included Mediterranean Cruises, trips to Argentina, Bali, Mauritius and Thailand.
To be part of the Chas Everitt Sales Team in either Morningside, Umhlanga or Ballito contact Greg Harris on 082 414 7490 or email email@example.com.
TIPS FOR ESTATE AGENTS UNDERTAKING THE PROFESSIONAL DESIGNATION EXAMINATION (PDE)
As the Professional Designation Examination (PDE) is an open book examination, candidates are evaluated on their practical understanding of the study (and any other relevant) material rather than on mere recall and memorisation. Candidates are expected to be able to apply the material to actual workplace, as well as novel and more innovative, situations, analyse elements and relationships, synthesise, structure, compare and evaluate. Candidates should always provide valid evidence for any assertions that are made and should strive to avoid duplicating the study material, providing trite answers or making unsubstantiated deductions. Candidates, therefore, should NOT underestimate the intense preparation that is required to succeed in an open book examination. Time during the examination is limited so the key to success is adequate preparation and organisation so that candidates can quickly locate data, quotes, examples and/or arguments to be used in answering the questions.
- Carefully study the relevant material ahead of time and don't expect to simply find quick answers during the examination.
- Know where to find everything by, for example, creating an index. Observe headings and sub-headings and make your own outlines. Doing do will reinforce the structure of the material in your mind. Mark all important terms with sticky notes and flags. Mark your texts wherever you notice important concepts and terms. Using underlining always helps.
- Keep current on readings and assignments.
- Prepare brief notes on relevant ideas and concepts. Make your own notes and write down important equations, formulas or concepts.
- Carefully select what you intend to bring with you to the examination and make sure that you bring everything that you will need for the examination.
- Including your own commentary on the information frequently provides fuel for your arguments and demonstrates that you have thought your answers through.
- Anticipate the examination by using model questions but not model answers. Ensure that you have read, understood and can answer any practical activities or case studies that might be contained in the study material. Challenge yourself with how you would answer questions and what options and resources you may need to do so.
Organise your reference materials - your "open book"
- Make your reference materials as user-friendly as possible so that you don't lose time locating what you need.
- Familiarise yourself with the format, layout and structure of your text books and source materials.
- Organise these with your own notes for speedy retrieval and index ideas and concepts with pointers and/or page numbers in the source material. (Develop a system of tabs/sticky notes, colour coding, draft diagrams, etc., to mark important summaries, headings and sections)
- Write short and manageable summaries of content for each grouping.
- List equations, data and formulas separately for easy access.
IMPORTANT TO NOTE
Format of examination and required pass mark.
The examination comprises both a knowledge component as well as an application, or case study, component. Both components are open book. The overall examination pass mark is 65%. Candidates will, however, be required to obtain a subminimum of 40% for each separate component to pass the examination.
The knowledge component of the examination (Section A) comprises short questions, each question being for 5 marks. In answering these questions candidates will be obliged to demonstrate what they should already know.
The examination also contains case studies (Section B and Section C). The case studies require examination candidates to understand and comprehend the case studies themselves and then to answer questions directly associated with those case studies. The mark allocation in respect of the case studies differs from question to question and ranges from 5 to 10 marks per question.
Important tools to use for examination preparation
- The Study Guides for Estate Agents
- The prescribed study material for the Professional Designation Examinations (levels 4 and 5) are the NQF Level 4 Study Guide and the NQF Level 5 Study Guide.
- These study guides can be obtained from the EAAB.
- Candidates must comprehensively study, and review, the relevant study guide for the respective PDE level in its entirety if success is to be achieved in the PDE.
- Candidates should ensure that they comprehensively consider and prepare the various activities contained in the study guides;
- Candidates should know, understand and be able to apply the Code of Conduct for Estate Agents and should fully acquaint themselves with the relevant study material dealing with the Code of Conduct for Estate Agents.
During the open book examination
- The first thing candidates need to do is evaluate each question to ascertain whether the question is asking for facts or an interpretation.
- Candidates should read the questions carefully and ensure that they clearly understand what is expected of them.
- Candidates must make good use of available time. It is always useful to quickly review the number of questions and to note how much time each question will probably take to answer. It is also sensible to first answer the questions that candidates feel more confident of and/or which need less time to research.
- More complex and/or difficult questions should be left for later.
- Questions seeking facts are often easier and faster to answer. These questions will generally start with expressions such as:
- "List five reasons … ?"
- "What events led up to … ?"
- Candidates should avoid over-answering questions. They should, rather, aim for concise, accurate, thoughtful and meaningful answers that are based on available evidence.
- Candidates should never waffle and hope, by so doing, that they may provide the required answer. Waffling will not qualify candidates for marks regardless of the length of the answer.
- Candidates should never repeat the content of the study guide, or any other material, verbatim. This is a professional designation examination and candidates are required to apply themselves using current knowledge, practical experience and material that has been learned and studied. Although the study guide will generally provide valuable information, if the question requires application based on knowledge and the content of the study guide candidates who simply repeat the content of the study guide are unlikely to earn any marks.
- It is important to remember that application means that some answers to the questions may not always be found directly in the study guides. In such instances candidates must indicate, from their practical experience, how they would tackle the situation at the workplace.
- It is to be emphasised that candidates must ensure that they understand the question and what it requires before attempting to answer it. This can only be done by reading the question thoroughly and making sure that it is correctly understood.
Some of the typical mistakes that were made by examination candidates in the PDE written on 18 August 2011 are:
Example of question
PDE 4 - Section B, Q.5:
The question was based on the case study and required a marketing manager to develop a code of conduct to be adhered to by all brokers. Candidates were required, for 10 marks, to list five points to be included in that code of conduct.
Model Answer for Question
Points that could have been included in the code of conduct were:
- determining what is acceptable and what is not;
- encouraging greater ethical awareness among employee and estate agents;
- ensuring consistency in the application of ethical guidelines; and
- avoiding the occurrence of any ethical disasters.
Example of question
PDE 5 - Section A, Q.1 (5 marks):
The question, for 5 marks, required estate agents to indicate the steps to be followed in assessing the human resource policy of an estate agency enterprise.
Model Answer for Question
Points that could have been included in the human resource policy were:
- verifying that the human capital investment was carried out in an effective, legal, fair and consistent manner while minimising the risks;
- such employee related functions as how employees were trained, developed and retained;
- advisory related matters to ensure that personnel understood the relevant legislative and regulatory aspects of their work contracts.
Examination candidates who failed to provide even one of the required answers and, instead, engaged in waffle, unfounded conjecture and obfuscation did not, of course, earn any marks for their efforts.
Rules and Regulations at the examination venue.
- Examinations are conducted in the morning to enable candidates to arrive and depart on the day of the examination without having to stay overnight.
- Examinations commence promptly at 09:00. Candidates must, however, be seated by no later than 08:30.
- Candidates who arrive more than 30 minutes after the commencement of the examination will be refused admission to the examination.
- Candidates must bring the EAAB registration letter with them to the examination venue and must provide positive proof of identity. An identity document, passport or valid driver's licence will suffice for this purpose.